William Hill Sportsbook Review
William Hill is another of the United Kingdom’s venerable bookmaking services, in business for decades in the sports betting industry. William Hill (or simply WillHill for short) is a household name across England, Scotland, Wales, and other parts of Europe. William Hill has a decent presence in the real-world sports betting market across Western Europe, with 600 betting shops positioned on high streets all over the UK.
WillHill’s services are chart-toppers in both the brick and mortar and Web-based sports betting and online gaming industries. In areas where William Hill’s services are available (this notably excludes North America) it offers a diverse mix of world sporting event wagers and casino-style gambling as well as a racebook, under the same virtual roof.
From poker to parlays, William Hill’s online and b&m bet shops have bettors covered. Now that mobile apps are taking the industry by storm, it’s nice that WillHill has versions of their services designed for both iPhone and Android operating systems.
William Hill Bonuses & Promotions
William Hill’s welcome bonus is worth up to a 100% match of the size of a customer’s first deposit up to a limit of $100. This is identical to Ladbrokes, their main competitor, and is become something of a standard offer among all UK bookmakers. Like Ladbrokes, WillHill doesn’t have a traditional reload bonus program in place, relying instead on other promotional programs.
For example, WillHill customers are encouraged to refer friends to sign up with offers of as much as $50 in free bets. A loyalty program is used, under which customers earn points based on how much and how often they place wagers through the services. These VIP points can be exchanged for free bets or even cash value, under specific terms and conditions.
A standout feature of the bookmaker and racebook services available at William Hill sportsbook is the mobile betting app – interestingly enough, it’s one of the newest additions to the WillHill family of betting options.
Looking at user reviews on the iTunes store and on Google Play, William Hill has some of the best reviews in the industry, with most reviewers talking about the stability of the app and its easy-to-use interface and design.
Looking at the Web-based and mobile services, it’s clear that the designers were interested mainly in creating a series of menus and options that make sense to the end-user. Prominent menus allow instant jumps to other sports, other professional leagues, and other major events currently available.
Available search features, on both the traditional Web-based interface and on the two mobile app formats, are at least as functional as any other in the business, allowing another method for easy access to any other part of the site or application. It’s nice to see a service still offering three types of odds on all contests – users can choose between fraction, decimal, and even American odds formats.
The longevity and reliability of a service like William Hill is a feature unto itself. Many new sports betting applications are hitting the market, particularly in the Daily Fantasy Sports category. But doing business with a known entity like William Hill gives the user a sense of security – not to mention the huge number of available betting markets and existing industry clout, and the membership benefits that go along with them.
At the time of this review, the mobile platform and Web-based services provided by William Hill covered these sports – US Football, Australian Rules Football, English Football, Bandy, Badminton, Baseball, Basketball, Bowls, Boxing, Cricket, Greyhound Races, Golf, Handball, Horse Racing, Ice hockey, Rugby, Snooker, Tennis, and Trotting.
That’s nineteen available markets – not a huge number, especially considering what’s available through WillHill’s main competitor, the UK betting firm Ladbrokes. There’s a clear focus on so-called UK sports and American pro games, though some niche markets are also available, with others popping up as they come into season.
A recently-added financials betting service allows sports bettors to try their hand at speculating on the changes in value of indices, funds, and other financial products. Though it’s a recent addition, financials betting is popular among a certain segment of the sports betting world, and can certainly be as lucrative as any other speculation investment. That includes sports bets, by the way.
Banking Options at Will Hill
There are also other more traditional transaction methods like check-by-mail, wire transfer, and cashier’s check. Potential customers take note that all the services named above require a minimum deposit of $10, though it’s a nice touch that the site doesn’t require a surcharge for the use of any of them.
When it comes time to remove winnings from a customer account, players that sign up at WillHill can use a branded debit card transaction, Neteller, Click & Buy, a UKash voucher, or Skrill (formerly Moneybookers), as well as a book-to-book transfer and a few forms of traditional bank transactions.
A solid feature of the services provided by William Hill is the availability of their customer service department. The customer support staff is available through a few different methods. The easiest in terms of getting a quick answer is the live chat feature, but that’s not yet available 24 hours a day.
Customers who can’t use live chat can choose an online contact form (with several options in terms of who the form email goes to), a number of issue-specific email addresses, or toll-free phone. Toll-free numbers vary depending on where a customer lives. The numbers currently posted on the site are listed here:
Wager line 800 11 22 33 11
Support 800 3551 3551
Fax line 63 275 679 47
The Final Verdict
William Hill is a big name in the industry, and that alone gives them an air of trustworthiness that few sports betting services can lay claim to. The fact that this service also offers an industry-leading mobile platform, and a new feature that displays live scores and in-game stats have made the service even more valuable than before.
The fact that the bonus programs are relatively tame is the most glaring downside to opening an account, but that welcome bonus’ terms and conditions are low enough to make the bonus attainable and accessible. William Hill has been in the business of sports betting for nearly a century and is a clear leader among all UK-based bookmaker services.